Inspired Home

Brand Development

Logo Creation

Website Planning

My team and I were challenged with pioneering a consumer-focused initiative for the International Housewares Association (IHA), the 76-year-old voice of the housewares industry, to help generate product awareness and sales for its 1,600 members.

Our goal was to appeal to the housewares industry's many consumer groups, but with a focus on their largest target audience; 20- to 50-year-old women.

IHAInspiredHome.org reached nearly 90,000 page views in the first 3 months of launch.