Luckett & Co.

Brand Identity

Website Design

Luckett & Co. crafts high-end brand identities and robust websites that sell with impact. Serving entrepreneurs and small businesses across diverse industries, their brand presence needed to embody both luxury and approachable authority.

I developed a complete brand identity, including logo design, color palette, typography, imagery style, and textures, all compiled into a comprehensive brand guide. The visual direction balances richness and warmth, positioning Luckett & Co. as an inspirational leader for companies ready to expand their influence.

For the website’s front-end design, I focused on creating a digital experience that feels both premium and welcoming. Layered textures, refined type, and intentional white space work together to inspire visitors while showcasing the brand’s capacity to deliver impactful results for its clients.