Shine Naturally Clean Beauty

Graphic Design

Packaging Design


Shine Naturally is a premium clean beauty brand centered around cold-pressed macadamia nut oil, farmed and processed sustainably on a family-owned and operated farm in Hawaii. The brand combines the richness of this nutrient-dense, natural oil with pure, gentle formulations to deliver skincare products that nourish, rejuvenate, and promote radiant, healthy skin—all while honoring the land and traditions of Hawaii.

I partnered closely with the founder of Shine Naturally to bring their vision of radiant, healthy skin through natural ingredients to life. My work encompassed the complete brand identity—from logo and color palette to packaging design—crafting a refined yet nurturing visual language. By combining soft organic shapes and nature-inspired colors with a minimalist, luxurious aesthetic, I created a cohesive brand presence that tells a story of authenticity, care, and modern elegance across every touchpoint.

Single-ingredient face and body oil – premium, cold-pressed macadamia nut oil.

Brand Development

A mood board helps to define the brand as we create a logo and support brand assets.

Logo concepts get reviewed and refined.