Springbok Analytics

Graphic Design

Brand Strategy

Springbok Analytics’ AI-powered solutions provide the most accurate, rapid and comprehensive insight and analysis of MRI scans, replacing current outdated and inferior methods. Their vision is to revolutionize how the world views human muscle.

The company is quickly growing while soliciting VC funding with plans to expand into multiple physical therapy and medical verticals with elite professional athletes, collegiate sports and U.S. military.

I was tasked with developing a brand that would convey the technology’s advanced capabilities – legitimizing them in the space after coming through the University of Virginia’s Licensing and Ventures Group and seeking new investors.

The “S” icon of the logo represents the swirling nature of an MRI scan, with a subtle nod to the spiral antlers of the brand’s namesake, the sub-Saharan antelope. I inherited the company name, but between the springbok’s speed (55 mph) and displays of strength (pronking, look it up), I was excited to amplify the product’s ability to improve human athleticism.